Jägermeister

Project

Overview

Spruce developed a responsive, web-based Event Management and Business Intelligence platform for Jägermeister’s U.S. field activation team — giving account managers, field execution teams, and market managers a unified tool for scheduling, tracking, and reporting on brand events across the country.

Jägermeister’s U.S. activation team manages events across thousands of accounts nationwide, requiring coordination between account managers scheduling events, field teams executing them, and market managers tracking national performance. Without a purpose-built platform, this coordination relied on fragmented, manual processes.

Our

Strategy

A Unified Digital Ecosystem, Built to Last.

Spruce built a custom, three-audience platform that brings clarity, accountability, and real-time intelligence to Jägermeister’s national field activation program.

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Account Manager Scheduling Interface

An intuitive drag-and-drop web interface lets Jägermeister Account Managers schedule events across thousands of accounts — making national event planning fast, visual, and manageable at scale.

Field Execution Capture

Field execution team members can capture detailed activity and event data directly in the platform — creating a real-time record of every brand activation across the country.

Market Manager Intelligence

Market Managers access rollup reports and dashboards that aggregate field data at the regional and national level — providing transparency, accountability, and actionable business intelligence across the entire activation program.

Account Manager Scheduling Interface

An intuitive drag-and-drop web interface lets Jägermeister Account Managers schedule events across thousands of accounts — making national event planning fast, visual, and manageable at scale.

Field Execution Capture

Field execution team members can capture detailed activity and event data directly in the platform — creating a real-time record of every brand activation across the country.

Market Manager Intelligence

Market Managers access rollup reports and dashboards that aggregate field data at the regional and national level — providing transparency, accountability, and actionable business intelligence across the entire activation program.

Platform Development / CUNY IT Helpdesk Portal

The City University of New York (CUNY) is the nation’s largest urban public university, with 25 colleges and professional schools serving over 275,000 students, faculty, and staff across New York City.

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Website Design & Development / Office of the Senate Legislative Counsel

The Office of the Senate Legislative Counsel provides expert, nonpartisan drafting assistance to United States Senators and Senate committees — playing a critical but often behind-the-scenes role in the legislative process.

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We genuinely look forward to connecting with you and learning about your vision. Our team is dedicated to creating meaningful solutions that help your business thrive.

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