Senator Marco Rubio — Florida
Senator Marco Rubio represents the State of Florida in the United States Senate. His office requires a digital presence that reflects his national political profile while serving the communication needs of Florida’s diverse and large constituency.
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Project
Overview
Spruce delivered a comprehensive website redesign for Senator Marco Rubio in 2023, supporting a significant national repositioning from a state-focused to a national federal image. The $46,649 project included modern design, improved UX, enhanced accessibility, and custom-built components, with ongoing support continuing through the present.
The redesign required a national repositioning in Senator Rubio’s digital presence while maintaining strict Senate security compliance protocols. The project involved accelerated delivery with twice-weekly client meetings throughout, with custom-built components instead of off-the-shelf plugins to maintain security and flexibility.
Our
Strategy
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Spruce delivered a modern, nationally-positioned website that reflects Senator Rubio’s federal leadership while serving Florida constituents with improved UX, accessibility, and bilingual capabilities.
1. National Repositioning & Modern Design
The redesigned site reflects Senator Rubio’s national political profile with modern visual design and improved user experience.
Custom-built components provide the flexibility and security required for high-profile federal communications while maintaining complete control over functionality.
2. Bilingual Accessibility & Constituent Services
Spanish translation features and ADA/WCAG AA compliance ensure that all Floridians regardless of language or ability can access information about the Senator’s office, request assistance, and engage with federal representation.
3. Agile Delivery & Ongoing Support
Delivered through agile sprints with twice-weekly client meetings, the project maintained momentum and alignment. Spruce continues as account owner for the Senator’s digital presence, with Stephanie Pryor providing strategic oversight.
1. National Repositioning & Modern Design
The redesigned site reflects Senator Rubio’s national political profile with modern visual design and improved user experience.
Custom-built components provide the flexibility and security required for high-profile federal communications while maintaining complete control over functionality.
2. Bilingual Accessibility & Constituent Services
Spanish translation features and ADA/WCAG AA compliance ensure that all Floridians regardless of language or ability can access information about the Senator’s office, request assistance, and engage with federal representation.
3. Agile Delivery & Ongoing Support
Delivered through agile sprints with twice-weekly client meetings, the project maintained momentum and alignment. Spruce continues as account owner for the Senator’s digital presence, with Stephanie Pryor providing strategic oversight.
Results
& Impact
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The redesigned Senator Marco Rubio website successfully supports the Senator’s national repositioning while delivering improved constituent services to Florida. The platform provides secure, accessible, and bilingual access to federal representation — backed by ongoing strategic partnership with Spruce.
Platform Development / CUNY IT Helpdesk Portal
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Website Design & Development / Office of the Senate Legislative Counsel
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