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Website Design & Development

Senator Kirsten Gillibrand — New York

Senator Kirsten Gillibrand is a United States Senator for New York, known for her progressive values and constituent-focused service. Her office requires a digital presence that accurately represents her roots and history while welcoming all New Yorkers.

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Project

Overview

Spruce completed a comprehensive website redesign and upgrade for Senator Kirsten Gillibrand from October 2022 through January 2023 ($40,832 project). The redesign incorporated new brand creative developed in partnership with the Senator’s office, with all graphics, imagery, and iconography custom designed to represent her values, roots, and welcoming presence.

The redesign needed to accurately represent Senator Gillibrand’s roots and history while creating a welcoming presence for all New Yorkers. The project involved comprehensive custom design development in partnership with the Senator’s office, along with migrating thousands of press releases, news articles, and constituent data from the Senate infrastructure.

Our

Strategy

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Spruce delivered a modern, constituent-first website featuring custom-designed brand creative that accurately represents Senator Gillibrand’s values while ensuring easy access to constituent services.

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1. Custom Brand Creative & Imagery

All graphics, imagery, and iconography were custom designed in partnership with the Senator’s office to authentically represent her roots, leadership style, and commitment to New York.

The visual identity creates a warm, accessible presence that invites constituent engagement.

2. Constituent Services & Accessibility

The redesigned site provides easy access to requests for help, real-time information about the Senator’s priorities and progress, and ADA/WCAG AA accessibility compliance ensuring all New Yorkers can engage with their representation.

3. Comprehensive Data Migration

Successfully migrated thousands of press releases, news articles, and constituent data from legacy Senate systems while preserving critical information, maintaining URL structure, and ensuring continuity of the Senator’s public record.

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Results

& Impact

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The redesigned Senator Gillibrand website provides a modern, constituent-first digital experience that accurately represents her values and commitment to New York. The custom brand creative gives the Senator a distinctive, welcoming presence while maintaining full functionality for constituent services and Senate compliance requirements.

Platform Development / CUNY IT Helpdesk Portal

The City University of New York (CUNY) is the nation’s largest urban public university, with 25 colleges and professional schools serving over 275,000 students, faculty, and staff across New York City.

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Website Design & Development / Office of the Senate Legislative Counsel

The Office of the Senate Legislative Counsel provides expert, nonpartisan drafting assistance to United States Senators and Senate committees — playing a critical but often behind-the-scenes role in the legislative process.

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