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Platform Development & Ongoing Support

NYS Battery Park City Authority

The Battery Park City Authority (BPCA) is a New York State public benefit corporation that develops and manages the 92-acre Battery Park City neighborhood in Lower Manhattan — one of New York City’s most distinctive planned communities with thousands of residents and hundreds of businesses.

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Project

Overview

A Full-Service Digital Partnership

Spruce was awarded a $325,000 contract with BPCA beginning in August 2022 to provide comprehensive website development, design, maintenance, and ongoing support. Services include Google Analytics monitoring and recommendations, navigation and site strategy improvements, permits portal redesign and rebuild, payments processor integration, monthly performance reporting, and CMS modernization.

The BPCA needed a trusted digital partner to deliver a full spectrum of website services — from day-to-day management and content updates to strategic improvements including portal rebuilds, accessibility compliance, and performance optimization — while maintaining a dynamic, engaging presence for residents, businesses, and visitors.

Our

Strategy

Built to Last, Built to Grow

Spruce operates as BPCA’s full-service digital partner — delivering continuous design, development, and strategic improvements across all aspects of the Authority’s web presence.

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1. Integrated Permissions & Payment Processing

Spruce rebuilt the permits portal and introduced payments processor integration, enabling residents and businesses to submit applications and process payments seamlessly online.

Monthly performance statistics inform ongoing refinements to user experience and system efficiency.

2. CMS Modernization & Code Refactoring

Continuous CMS improvements, code refactoring, and technical optimization ensure the platform remains current, maintainable, and performant. Design and development on request enable the Authority to respond quickly to new needs and opportunities.

3. Analytics-Driven Strategy & Optimization

Google Analytics monitoring combined with strategic recommendations helps the Authority make data-informed decisions about navigation improvements, content strategy, and user experience optimization — leading to measurable increases in engagement and satisfaction.

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Platform Development / CUNY IT Helpdesk Portal

The City University of New York (CUNY) is the nation’s largest urban public university, with 25 colleges and professional schools serving over 275,000 students, faculty, and staff across New York City.

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Website Design & Development / Office of the Senate Legislative Counsel

The Office of the Senate Legislative Counsel provides expert, nonpartisan drafting assistance to United States Senators and Senate committees — playing a critical but often behind-the-scenes role in the legislative process.

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Team!

We genuinely look forward to connecting with you and learning about your vision. Our team is dedicated to creating meaningful solutions that help your business thrive.

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