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Website Redesign & Cloud Migration

New Jersey Economic Development Authority

The New Jersey Economic Development Authority (NJEDA) is the State of New Jersey’s primary economic development agency — connecting businesses, investors, entrepreneurs, and communities with resources, incentives, and opportunities across the Garden State.

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Project

Overview

Spruce was entrusted with modernizing the NJEDA’s online presence — building a new responsive website with a complete UI/UX redesign that portrays a cohesive visual brand and helps the Authority communicate more effectively with its diverse audiences across New Jersey and beyond.

The NJEDA’s existing website did not reflect the agency’s ambitions or the dynamism of New Jersey’s business environment. The Authority needed a platform that could effectively engage large and small businesses, venture capital and angel investors, real estate developers, academic institutions, and everyday New Jerseyans — communicating the full range of benefits and opportunities available in the state.

Our

Strategy

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Spruce delivered a flagship digital platform for New Jersey’s economic development mission — building an engaging, accessible website and positioning the NJEDA for cloud-first operations.

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1. Audience-Centered UX Redesign

Spruce designed an intuitive information architecture and visual brand that serves the NJEDA’s diverse audiences — making it easy for businesses, investors, developers, and residents to discover the opportunities and programs most relevant to them.

2. Cohesive Visual Brand

The redesigned site gives the NJEDA a polished, professional visual identity that projects confidence and opportunity — positioning the agency as a credible partner for businesses and investors considering New Jersey.

3. Cloud Infrastructure

Following the success of the website project, Spruce was selected as the NJEDA’s exclusive vendor for cloud services — extending the partnership beyond digital communications into the agency’s core technology infrastructure.

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Results

& Impact

The NJEDA website redesign transformed the agency’s digital presence — giving New Jersey’s economic development mission a modern, compelling online home.

Spruce’s performance on the website engagement led directly to the agency selecting Spruce as its exclusive cloud services vendor, deepening a strategic partnership built on trust and results.

Platform Development / CUNY IT Helpdesk Portal

The City University of New York (CUNY) is the nation’s largest urban public university, with 25 colleges and professional schools serving over 275,000 students, faculty, and staff across New York City.

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Website Design & Development / Office of the Senate Legislative Counsel

The Office of the Senate Legislative Counsel provides expert, nonpartisan drafting assistance to United States Senators and Senate committees — playing a critical but often behind-the-scenes role in the legislative process.

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Team!

We genuinely look forward to connecting with you and learning about your vision. Our team is dedicated to creating meaningful solutions that help your business thrive.

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