WhiskyX
WhiskyX is the largest whisky festival in the United States, taking place in 15 major metropolitan markets and featuring over 100 brands of whisky and bourbon. Each event combines tastings with local food trucks, live music, and lifestyle programming.
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Project
Overview
Spruce partnered with WhiskyX to design and build a mobile app and cloud data platform for the end-to-end management of its live events — handling guest check-in, brand booth engagement tracking, and data capture across all 15 markets.
Running a festival across 15 major markets requires seamless coordination between guest management, brand engagement, and data collection. WhiskyX needed a scalable mobile and cloud solution that could handle thousands of event attendees while capturing valuable brand interaction data for its brand partners.
Our
Strategy
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Spruce built an end-to-end mobile and cloud ecosystem that powers WhiskyX’s festival operations — from guest arrival to brand engagement to post-event analytics.
1. Mobile Guest Check-In
The custom mobile app streamlines guest check-in at each event — enabling staff to quickly scan tickets, verify attendance, and manage capacity in real time across all WhiskyX markets.
2. Brand Booth QR Engagement
QR code scanning at each brand booth captures attendee-brand interactions — giving participating whisky brands rich data on visitor engagement and preferences throughout each event.
3. Cloud Data Platform & CRM
All event and engagement data flows into a unified cloud data platform and CRM program — giving WhiskyX and its brand partners actionable post-event insights and the foundation for ongoing audience relationship management.
1. Mobile Guest Check-In
The custom mobile app streamlines guest check-in at each event — enabling staff to quickly scan tickets, verify attendance, and manage capacity in real time across all WhiskyX markets.
2. Brand Booth QR Engagement
QR code scanning at each brand booth captures attendee-brand interactions — giving participating whisky brands rich data on visitor engagement and preferences throughout each event.
3. Cloud Data Platform & CRM
All event and engagement data flows into a unified cloud data platform and CRM program — giving WhiskyX and its brand partners actionable post-event insights and the foundation for ongoing audience relationship management.
Results
& Impact
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The WhiskyX platform gave the festival a scalable, professional operational backbone — improving the guest experience at the door, delivering rich brand engagement data to sponsors, and giving WhiskyX’s team the digital infrastructure needed to grow the nation’s largest whisky festival.
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